A note from the founder...
Independent luxury verification, built on industry experience.
Anna Townsend is a luxury authentication specialist, former Asia-Pacific General Manager, and former editor at Harper’s Bazaar Vietnam. With over 30 years of experience across luxury fashion, retail leadership, and editorial, Anna brings deep insider knowledge of craftsmanship, brand heritage, and product construction.
Verified By Anna began as a specialist authentication service, created to help buyers navigate the growing resale and online luxury markets with confidence.
But the luxury landscape has changed.
Globalised production, increasingly sophisticated replicas, and greater transparency around supply chains have prompted buyers to ask new questions — not only “Is it genuine?” but also “Is it well made?” and “Does it reflect true luxury standards?”
Today, luxury is often reduced to a logo or label.
Yet historically, true luxury has always meant something more: exceptional craftsmanship, superior materials, thoughtful design, and enduring quality.
Verified By Anna was built on that understanding.
As the market evolves, VBA’s role has evolved with it — moving beyond simple authentication to provide a deeper, more technical evaluation of both identity and construction quality.
Because in modern luxury, knowing what something is isn’t enough.
Understanding how it’s made is what protects your investment.
Our Mission
At Verified By Anna, our mission is to bring clarity and confidence to modern luxury buying.
We combine independent authentication, technical construction assessment, and decades of industry knowledge to help buyers, sellers, and collectors make informed decisions before they commit.
As the luxury market evolves, our role is simple:
to provide clear, expert, and unbiased verification so clients understand not only whether an item is genuine, but also how well it is made and what it means for their long-term investment.
Our Core Values
Six principles guide our work: independence, expertise, technical precision, transparency, client protection, and respect for craftsmanship.
Gallery
Safe-Buy Link and Seller Check
→ Seller & Listing Due Diligence
Authenticity Check
→ Forensic Authentication Review
Safe-Buy Authenticity Report
→ Structured VBA Technical Report
Photo Upload
→ Secure Image Submission
A closer look at how we assess authenticity and construction quality...
Our Services
Select the level of verification that matches your purchase stage and the item you’re considering.
Safe-Buy Link & Seller Verification
$25
Safe-Buy Photo Authentication & Quality Assessment
$75
Safe-Buy Physical Authentication + 3rd Party Certification (Coming Soon)
TBC
Praise
Trusted voices share their verified experiences.
Verified by Anna gave me peace of mind before buying a vintage Chanel bag online. Their thorough checks saved me from a costly mistake.
Lara M.
Paris
The full report was detailed and clear, making the authentication process seamless. I now shop luxury pieces online with complete confidence.
Evan T.
London
★★★★★
★★★★★
Verfied By Anna - Powered by AI
© 2026 Verified By Anna (VBA). All rights reserved.
Verified By Anna is an independent authentication and resale risk assessment service.
VBA is not affiliated with, associated with, authorised by, or endorsed by Chanel, Louis Vuitton, Hermès, Dior, Zimmermann, or any other luxury brand.
All assessments provided by VBA represent an independent expert opinion, informed by human expertise, AI‑assisted analysis, and internal reference materials.
VBA’s findings are not guarantees of authenticity and should not be relied upon as brand‑issued certification.
Luxury brands assessed are not responsible for, bound by, or required to recognise any findings, reports, or certificates issued by Verified By Anna, and may not honour such documentation.
Contact
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info@verifiedbyanna.com
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© 2026. All rights reserved.
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Phone:
+61 (07) 3073 1606