The Luxury Market Shift...

One Consumer. Three Markets.

Today’s luxury buyer is navigating a more complex landscape than ever before.

A single purchase decision now sits within three overlapping markets:

The Primary Market

Luxury brands selling directly through boutiques and official channels.

The Resale Market

A rapidly expanding secondary market where vintage, discontinued, and pre-owned pieces are traded across global platforms.

The Superfake Market

Highly sophisticated replica products that increasingly mirror authentic design, packaging, and presentation.

For today’s buyer, these markets exist side by side — often visually indistinguishable online.

Globalised production, the rise of high-tier replicas, and the explosive growth of resale platforms mean that traditional authentication alone is no longer enough.

Even major resale platforms rely on standardised authentication processes designed for scale. While these systems play an important role, they may not always provide the depth of analysis needed for high-value purchases.

The Resale Market

Why Verified By Anna? - Because luxury is not about a logo, it's quality.

Rather than focusing solely on authenticity, we analyse how luxury products are actually made — assessing brand alignment, materials, craftsmanship, and construction quality.

Each item is evaluated against verified authentic references for its specific model to identify deviations from boutique production standards.

Our proprietary grading framework provides two key insights:

• PAS — Production Assessment Score
Evaluates materials, construction quality, and manufacturing integrity.

• PPI — Provenance & Packaging Index
Assesses documentation, packaging, and supporting provenance.

This structured approach gives buyers a clearer understanding of quality, durability, and long-term value before committing to a purchase or sale.

Because in modern luxury, what something is made of matters just as much as what it claims to be.

Shop smarter with VBA.

PAS- Production Alignment Score (example)

██████████░░ 81%

Material quality: Strong 8/10

Stitch execution: Strong 9.5/10

Pattern alignment: Moderate 6.7/10

PPI- Provenance and Packaging Index (example)

████████░░░░ 77%

Documentation: Moderate 6/10
Packaging: Strong 8/10
Serial / coding: Strong 9.2/10

1500+

860

Items Reviewed

98.7%

Client Satisfaction

Trusted Clients Globally

Our Services

Verified By Anna provides independent technical assessment services designed to give buyers, sellers, and collectors clarity before they commit. Luxury is more than just a logo, it's quality.
Each report combines brand reference comparison, expert forensic review, and practical guidance tailored to any item and situation.
Rather than a simple pass-or-fail verdict, we provide a structured assessment explaining what was observed, what it means, and how confidently you can proceed.

Seller and Real-Time Link Check

Verify listing sources and seller credibility before you engage.
We assess behavioural signals, listing consistency, and transaction risk indicators to help you decide whether to proceed.

Photo Authenticity Check

Expert image-based production grading against authentic references and industry standards.
We evaluate brand alignment, craftsmanship indicators, and structural details to support confident buying or selling decisions.

Full in-hand authentication with detailed documentation.
We assess identity, materials, construction quality, and durability, producing a formal report suitable for resale, insurance, or disputes.

Safe-Buy Physical Authentication

How It Works

A simple, polished process to guide your safe purchase.

Submit

Analysis

We review brand alignment, materials, construction, and supporting indicators to evaluate both authenticity and build integrity using expert assessment supported by reference data.

Report

You receive a structured, expert-led report explaining our findings, what they mean in practical terms, and how confidently you can proceed with your purchase or sale.

Upload your listing link, photos, and any available details through the online form so we can assess the item in context.

Stay Secure

Get trusted updates on authentic luxury finds

Verified by Anna gave me peace of mind before my Chanel purchase—flawless and trustworthy.

L.M.

Their three-step authentication saved me from a risky seller—highly recommend their service.

J.K.

★★★★★

★★★★★